Overview | Experience Strategy | Experience Design | Production

User Experience Strategy

Expert Evaluations

Allowing us to conduct an expert review of your existing product is a great first step, one that will provide valuable insight without significant cost or commitment. We provide a deep analysis of your existing user experience, focusing on usability and adherence to industry best practices. We'll provide screen shots with highlighted pain points, as well as a detailed written recommendations for improving problem areas and overall usability of your product or service.

Usability Testing

Usability testing is one of the best ways to understand user behavior, expectations and general product satisfaction. By conducting usability tests up-front, many potential pitfalls are minimized or eliminated before your product reaches the marketplace. Using low-resolution paper prototyping and eventually high-fidelity mockups, we gather ideas for improving the overall user experience early enough in the design process to efficiently integrate insights into the product. A detailed report outlining test findings and usability issues is provided, as well as strategic and tactical recommendations for improving these problems.

User and Market Research

Baseline user and market research will provide a wealth of information about what users and consumers expect and how they currently interact with your product. We will help to develop a research strategy, which might include ethnography, task/trend analysis, focus groups or persona studies. We will also help facilitate and manage the process, as well as analyze and interpret research data and report on key findings. Written reports detailing research insights and user personas will help us to establish a strategic plan for engaging your target demographics.