Here's What Makes Us Different
Our process emphasizes a design-focused
approach to product development, founded by insights gained through years of
experience working directly with product management teams. We are experts at looking at
the situation holistically, taking into consideration user needs, business objectives and technical requirements, then driving product innovation through conceptual design early in the development process.
Having worked along-side and within
product groups for our entire careers, we bring a unique collaborative, cross-functional
perspective when approaching user experience strategy and design. This foundation
gives us the ability to be nimble and efficient, able to cut corners where necessary
without compromising quality.
A Mobile, Tactical and Strategic Team
ZEN executes this process through leveraging a highly-skilled, multi-disciplinary team of internet
experts, combining knowledge in consumer marketing, user/consumer research, user
experience strategy and design, and technology development. Whether the requirement is simply one or two individual contributors or a complete user experience design and development team, we are capable of instantly scaling based on our clients needs.
Tying all of this together
is our core design process focusing on the “five D’s” – Discovery, Definition, Design,
Development and Delivery. This adaptive methodology, which we’ve evolved and
refined over the years, is derived from a combination of human-centered design
principles, industry best practices, critical observation and real-life experience. |